about us

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Founded in Malaysia in 1997, Secret Recipe is a casual dining, lifestyle café with a value proposition of great ambience and quality food at affordable prices. The brand name – Secret Recipe was selected to reflect its well-guarded recipes for a wide selection of fine quality cakes, baked desserts and creative fusion food inspired by cultures around the globe.

Secret Recipe Café (Thailand) Co., Ltd., established in 2004 as a Master Franchisee of Secret Recipe Cakes & Café Sdn Bhd, currently has 9 cafés and 8 cake counters in various shopping malls.

The company produces and markets high quality cheesecakes, variety of fresh cream cakes and fusion food. A combination of uncompromising quality of our products, warm and friendly ambience and moderate pricing has created Your Lifestyle Café concept in Bangkok.

concept

Secret Recipe is conceptualized to appeal to wide demographics of any age, male and female, making the café chain a favourite place for afternoon tea, discussions or casual meetings with friends, families or business associates.

The international café chain showcases a strong interior mix representation that can be accepted and adapted in any potential market. Natural hues are incorporated with a splash of vibrancy, to reflect an up-tempo lifestyle of the brand. The clean concept set up with comfortable seat arrangement, classy lightings and relaxing atmosphere for dining patron.

awards

Recently, Secret Recipe received many awards in Malaysia including

“ BestBrand Food & Beverage Cafes 2006-2007 ”

“ Best Local Restaurant Chain 2006 ”

“ International Franchisor of the Year 2007 ”

“ Franchise of the Year 2007 ”

“ Homegrown Franchise of the Year Award 2007 ”

“ Best Sales Growth Award 2007 ”

“ Best Brand Food & Beverage Cafe 2007 ”

“ TOP TEAM 50 Enterprise Award 2007 ”

Secret Recipe was also awarded as Best Restaurant in Indonesia and Excellent Food in Singapore. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets

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Secret Recipe Cafe (Thailand) Ltd.

Tel: 662.693 3984 Fax: 662.693 3985 email:contact@secretrecipe.co.th